The business was faced with:

A vast quantity of creative deliverables needed to support multiple teams.

A lack of alignment between marketing and the sales teams on the brand story and value propositions, creating an inconsistent customer experience.

Issues communicating to internal employees how the business functions.

What I did:

Marketing and sales collateral design to meet the needs of each team.

Led a comprehensive value proposition overhaul and implemented it by designing new collateral.

Developed a story arc presentation that simplified the complexities of the business with visuals and journey maps.

Two businesses needed support:

I designed a wide breadth of deliverables across both businesses and multiple teams on a day-to-day basis.

While keeping teams fully supported with design, I also led the overhaul of value propositions.

Starting from company level to customer segment level

Many meetings, cross-organizational alignment, and careful copywriting led to a messaging framework built to tell a compelling story.

I personally strategized and developed all of the framework and completed 60–70% of the total copywriting.

Each customer segment received a tailored framework set.

Edgepark:

Healthcare Professional

Managed Care Organization

Patient

Manufacturer

Edgepark, Healthcare Professional Framework

Cardinal Health at-Home, Home Medical Equipment framework

Cardinal Health at-Home:

Home Health & Hospice

Home Medical Equipment

Before:

Confusing hierarchy

Weak leading value proposition

Not engaging for prospective customers

No tailored call to action

New design and value proposition

With a complete messaging framework, Cardinal Health at-Home™ and Edgepark® were able to align internally and leverage the framework to create external deliverables with a consistent and powerful message in the market.

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Cardinal Health

The business was faced with:

What I did:

Dive deeper

Two businesses needed support:

I designed a wide breadth of deliverables across both businesses and multiple teams on a day-to-day basis.

While keeping teams fully supported with design, I also led the overhaul of value propositions.

Being careful to capture and test nuances with each customer segment.

Who are we, what do we do, why does it matter?

Answers to these questions had to be clear.